Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/122387
Cure. "Those draw thousands of people, and news coverage often makes the front page," Caputo said. Bal Harbour Shops, a high-end center in Miami-Dade County, leveraged its luxury retailers for a charity auction last fall that raised $300,000 for The Buoniconti Fund to Cure Paralysis. A Harry Winston diamond timepiece valued at $34,800, a first-class Paris vacation for two from Breguet valued at $35,000, and a pair of Tiffany & Co. Legacy earrings valued at $11,400 were among the donated items. Retail brokers are getting into the act too. Laurent Benarrous, managing director of the Québec office of Canada's largest independent real estate service company, Avison Young, general growth employees help refurbish an elementary school in chicago 222 SCT / M a y 2 0 1 3 Macerich helped net a record $285,000 for a local homeless shelter for Arizona families. CBL has raised $230,000 for United Way of Williamson County. joined his wife and friends in building a school in Nepal for 2,500 children. Avison Young broker Ryan Lyons also put pedal to the metal, biking across Canada last year to raise money for children's cancer research. As a runup to the holidays last year, Macerich sold discount Care Cards to Scottsdale Fashion Square shoppers for $50 each and helped net a record $285,000 for the local UMOM New Day Center, a homeless shelter for Arizona families. The cards entitled holders to 20 percent discounts at participating retailers for ten days in October. Macerich also works with its tenants and AmeriPark each year from Thanksgiving through Christmas at California and Arizona centers to benefit UCLA Mattel Children's Hospital and Phoenix Children's Hospital. For a $10 donation, guests get free valet service and freebies from participating merchants. Macerich donated $10,000 last year to each hospital as a result. This spring the firm worked with Operation PROM to benefit teens in areas affected by Hurricane Sandy. On one Sunday evening each year, CBL & Associates Properties' CoolSprings Galleria, in Franklin, Tenn., is transformed into Taste of Williamson, where local eateries offer their goodies to benefit United Way of Williamson County. Since its founding in 2003, the event has raised some $230,000 for the agency and its partners, says Barb Faucette, CBL's vice president of corporate mall marketing. Closer to home in Chattanooga, CBL headquarters workers helped place homeless families in homes by donating time, bedding, furnishings, food and other items as part of the CBL Cares program. Centers in CBL's Carolina region benefited their area food banks with donations and fundraisers, including "give-back nights," through which a percentage of mall restaurant sales are donated. Triangle Town Center's Feed More: Food and Brew program raised nearly $7,000. All told, CBL mall management staff nation-