Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/448937
F e b r u a r y 2 0 1 5 / S C T 5 C E N T E R S T A G E Liquid asset marketstreet lynnField touts its marshland setting By Beth Mattson-Teig M arketStreet LynnfieLd is no ordinary lifestyle center d e v e l o p m e n t . t h i s m i x e d - use project in Lynnfield, Mass., is built next to reedy Meadow (formerly called Lynnfield Marsh), the largest freshwater cat- tail meadow in the state and a nationally designated natural landmark. the meadow encompasses some 540 acres of protected land and is home to five protected animal species. the project's developers, national development and WS development, knew from the start that part of their mission was to help preserve the habitat while incorpo- rating it into the design. "reedy Meadow is a beautiful area," said ted tye, a managing partner at national de- velopment. "rather than do a standard retail development, we wanted to bring the look of the meadow into the development itself." the first phase of the project, which opened in august 2013, comprised 282,000 square feet of retail space, 26,000 square feet of offices and a 180-unit residential commu- nity. the second phase, currently under con- struction with completion set for this year, will add 113,000 square feet of retail and 54,000 square feet of office space. the developers went above and beyond a state-mandated 100-foot buffer by setting a conservation easement on about half of the project's roughly 200 acres. another ecologi- cally significant element involves control- ling storm-water runoff to keep clean wa- ter returning to the marsh. to accomplish that, the project incorporates open-channel drainage systems and rain gardens in the parking lots. "the goal is to maintain or mimic the existing hydrological functions of the site," said Mike nowicki, an associate at Boston- based Stantec, which assisted with the per- mitting, site design, landscape architecture, civil engineering and construction admin- istration. Stantec has used some of these processes in the past, but never on so large a scale. "thinking about the storm water and reedy Meadow led us in the direction of what we really want this site to feel like, which was to bring the meadow into the project," said nowicki. the landscape de- sign uses ornamental grasses and a native grass mix around the buffer zone and within the retail sites. One benefit of this type of vegetation is that once the plants become established on a given site, irrigation rarely has to be used, and the aesthetics are a plus, tye says. "Visually, it is just really exciting," he said. "People drive into the entrance and it is a huge 'wow' factor. you really feel like you are going through a very special meadow area." MarketStreet contains about 60 shops and restaurants, and the Whole foods has a fruit-and-vegetable garden on its roof. there are two public spaces: the Market Square, which contains a sculpture park with signage describing the area's history; and the Green, where movie nights, yoga classes and similar events are held and which gets converted into an ice-skating rink in the winter. SCT +1 646 728 3800 fax: +1 732 694 1730 www.icsc.org Editor in Chief edMUnd Mander +1 646 728 3487 E D I T O R I A L Managing Editor BrannOn BOSWeLL +1 646 728 3488 Copy Chief daVid S. OrtiZ Copy Editor VaLerie daVid Art Director JOhn d. LeWiS Contributing Editors MarÍa Bird Pic" JOeL GrOOVer Matt hUdGinS Beth MattSOn-teiG SteVe M c Linden reBecca MeiSer MiSt y MiLiOtO anna rOBatOn Bennett VOyLeS A D V E R aMie LeiBOVitZ +1 773 360 1179 aleibovitz@icsc.org SUZanne tanGUay +1 646 728 3475 stanguay@icsc.org SaLLy StePhenSOn +1 847 835 1617 sstephenson@icsc.org Production Coordinator daVid StackhOUSe +1 646 728 3482 dstackhouse@icsc.org I C S C O F F I C E R S Chair man rOBert f. WeLanetZ, crX, cSM President and CEO MichaeL P. kercheVaL Vice Presidents Vincent a. cOrnO, crX karen fLaVeLLe Martin a. deceMBerer kenneth a. M c int yre Jr., crX Mark a. SchUrGin JOhn a. Strachan Secretary-Treasurer dOnaLd c. WOOd Publisher rUdOLPh e. MiLian, crX, cMd, cSM for article reprints, call (866) 879-9144 or contact sales@fostereprints.com S H O P P I N G C E N T E R S T O D A Y SCT (ISSN 0885-9841) is pub lished monthly. VOLUME 36, ISSUE 2 © 2015, International Coun cil of Shop- ping Cen ters, 1221 Avenue of the Americas, New York, NY 10020-1099; phone, +1 (646) 728 3800; fax, +1 732 694 1730. All rights reserved. Periodicals postage paid at New York, N.Y., and ad di tion al mailing offces. Sub scrip tions $70 per year; Canada and other foreign $99. Single-copy price $20 (December issue $30). For subscription information call +1 727 784 2000. POST- MAS TER: Send address changes to Shopping Cen ters Today, Sawida Worley, 1221 Avenue of the Americas, New York, NY 10020-1099. Publications mail agreement No. 41482022, return undeliverable Canadian addresses to PO Box 503, RPO West Beaver Creek, Richmond Hill ON L4B 4R6. P h o t o : G r e G G S h u P P e