Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/448937
operates three stores there, plus counters inside three department stores along the tour-bus route ó one at Galeries Lafayette and one each inside two Print- emps stores. The chain also operates two stores in London and has expanded into China and Australia. Though high-end luxury items have hit a rough spell since the onset of the financial crisis, the affordable baubles at Les Néréides are doing well enough. The chain's sales have been climbing by about 20 percent annually for the past three years, Couret-Delègue says, and the retailer continues to expand at the rate of about six stores per year. Couret- Delègue chalks up this growth to the appeal of the company's designs, which are created in a Paris studio that the Amaddeos oversee with the assistance of three of their four children. Many of the brand's designs draw on French nostalgia or such national themes and symbols as the Eiffel Tower, and the most popular line features neck- laces depicting ballerinas in multicol- ored tutus. The Amaddeos have built a scalable, 21st-century supply chain based on partnerships with Asia-based contract manufacturers. The chain introduces roughly 15 product lines per year, Couret- Delègue says ó an unusually high n u m b e r f o r a j e w e l r y c o n c e p t . The company's target customer is a well-traveled woman between the ages of 20 and 45 ó one with "an interest in na- ture and delicacy, but [who] is also a fash- ionable woman who wants to wear some- thing different," Couret-Delègue said. The exclusive Les Néréides distribu- tor in the U.S. is the Miami-based Estilo Group. This enterprise of yet another husband-and-wife team, Emilio Ben- zadón and Jessica Knopf, enjoyed a successful U.S. rollout of Uno de 50, a Spanish jewelry brand established in 1996, which convinced the Amaddeos that Estilo Group was right for the job, according to Couret-Delègue. The Les Néréides real estate strate- gists are as liberal about locations as they are particular about dimensions. They are open to street and mall locations alike, as well as to the aforementioned store-within-a-store units. As concerns store size, however, they favor spaces small enough to be practically jewelry boxes themselves ó measuring between 35 and 50 square meters each (roughly 400 to 550 square feet). One blogger likened a visit to the Les Néréides boutique in Paris to the experi- ence of standing outside a pastry shop where "you glue your hands to the window while [your] eyes [are] opened wide." S C T Bowie is one of the largest cities in Maryland. Bowie is also an excellent business location, easily accessed from Washington D.C., Annapolis and Baltimore. Bowie's proximity to these major cities brings business and workforce into the area via Routes 3, 50 and 301. Bowie has more than 90 restaurants, 200 shops, and a dozen recreation opportunities. With this winning combination of location, access and amenities your business is certain to grow and succeed. For space available details call: Bowie Marketplace Brian Berman, 301-816-1555 Bowie Plaza Jack deVilliers, 703-442-4315 Bowie Town Center Melodye Grim, 317-685-7295 Collington Plaza Scott Faloni, 410-693-3248 Free State Shopping Center Rich Abruscato, 301-998-8188 Hilltop Plaza – Newly Renovated! Bruce Levine, 410-486-0800 x116 Pointer Ridge Plaza Jim Farrell, 571-382-1229 Shoppes at Bowie Town Center & Shoppes at Highbridge, Sean Weisbord, 410-771-1700 For more information on ALL of Bowie's Opportunities, contact: John Henry King, Economic Development Director, City of Bowie, Maryland 15901 Excalibur Road, Bowie, MD 20716 301.809.3042 | fax 301.809.2315 | jhking@cityofbowie.org Retail Opportunities to make your Mark in Bowie Median Household Income over $94,532 Average Household Income over $109,161 18 S C T / F e b r u a r y 2 0 1 5 r e T a i l i n g T o d a y