Shopping Centers Today

JUL 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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28 S C T / J U L Y 2 0 1 8 movie house; and the seven-story luxury Moonrise Hotel. Edwards still does his own commercial leasing when a rare vacancy occurs, he says. Occupancy in the complex is at or near 100 percent. Smoke shops, pet stores, galleries and boutiques join the likes of the Pageant concert night- club, Midtown Farmers Market and Pin-up Bowl to round out the 150-business mix. Delmar's eating places represent practically every region of the world. "It's an amazing neighborhood to visit, with all these independent stores, theaters, restaurants and unique businesses and unique people," Edwards said. Edwards also launched the Loop Trolley line, which arrived last year, courtesy of a $25 million grant from the Federal Transit Administration, along with some private funds. e line rolls along a 2-mile fixed track tying the neighborhood into MetroLink and the city's historic Forest Park. Delmar also benefited from some $8 million in regional redevelopment funds used to revive a small section of the adjacent University City, which enabled the owners to demolish or renovate substandard structures. It also paid for the city to narrow some streets to slow traffic and make way for outdoor seating. Among its accolades, Delmar Loop was named one of the American Planning Association's 10 "great streets" and cited in a Cushman & Wakefield report as one of the top 15 North American "cool streets." Washington University in St. Louis honored Edwards with an award for "creative vision, risk-taking and consensus-building skills that helped trans- form Delmar Loop into one of the most vibrant restaurant, shopping, [and] arts and entertainment districts in the U.S." BROOKLYN JACKSONVILLE, FLA. l e transformation of Florida's Brooklyn community is coming along a bit more slowly than the one ensuing in its namesake New York City borough some 900 miles to the north — but a transformation it is, nonetheless, as evi- denced by a spate of retail deals, new mixed-use projects, a retail REIT strip center, apartments and a succession of new restaurants. One of northern Florida's oldest settlements, the 16-block Brooklyn neighborhood, on the western fringes of down- town Jacksonville, was founded as a plantation in 1801 but grew into a residential suburb aer the Civil War and then got annexed by Jacksonville. It was once home to hundreds of former Buffalo Soldiers, as the black military men who served in post–Civil War regiments were called, but later the neighborhood became a gritty industrial area and suf- fered a rapid population decline — from 6,000 residents in 1950, to a mere 60 in 2010. Despite its proximity to downtown, vistas of the St. Johns River and upscale businesses to its south, redevelopment bypassed the ailing neighborhood until about 13 years ago when Jacksonville started plotting its revival. e city's first challenge was to remediate the potentially toxic ash created from trash residual that was used as property infill material until 1960, and still sat beneath roads and buildings. Soon aerwards, developers started recognizing the "new" Brooklyn for its retail and residential potential, in part because of immediate neighboring communities that are thriving, according to Oliver Barakat, a senior vice pres- ident in the CBRE Jacksonville office and a board member and former chairman of the city's Downtown Investment Authority. In particular, Brooklyn is profiting from the

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