Shopping Centers Today

APR 2017

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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74 S C T / A P R I L 2 0 1 7 S O U R C E : I C S C ' S The Successful Integration of Food & Beverage Within Retail Real Estate (MARCH 2017) TYPICAL TRADING PERIODS TYPICAL PURCHASE TYPICAL DWELL TIME Breakfast, and snack times 1 regular coffee and a pastry/bagel Can be takeaway or 1 hour, on average 20 minutes Mostly lunch and dinner Meal deal including side and drink 15–30 minutes 2- or 3-course meal, often with alcohol 60–180 minutes All day – daytime Artisan food products 10–15 minutes Meal deal, including side and drink 2-course meal, with or without alcohol 30–60 minutes Refuel and relax (coffee and cake) Speed eating (Fast food) Fast-Casual Casual dining Finer dining Social drinking Gourmet food Drink and snack, or meal Mostly lunch and dinner Lunch, dinner, rarely snack times 10–20 minutes 60–90 minutes Mostly dinner and evening snack Lunch and dinner FOODSERVICE CATEGORY Impulse (Sweet treats) All day-anytime Single item of core product Takeaway/takeout R E TA I L T R E N D S AT A G L A N C E T H E L A S T S T O P Food tenants à la carte Not all food-and-beverage operators are alike. Putting the right format in the right location with the right customers is a recipe for success

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