Shopping Centers Today International

MAR 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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The word "hoagie" is just a regional name for a made-to-order submarine sand- wich filled with cold cuts, cheese and anything else the customer wants to cram between two halves of a long roll of baguette-style bread split lengthwise. According to folklore, the name derives from what the Italian workers at a large shipyard on Hog Island, near Philadel- phia, used to call their lunch. Elsewhere the sandwich may be called a hero, a grinder, or, of course, a sub. Wawa, Inc., derived its name indi- rectly from a Native American word for the Canada geese that flew over the Dela- ware River Valley — hence the logo's in- flight goose image. This area is where the privately held company began life about two centuries ago, though not as a con- venience store — originally, it was an iron foundry. In 1902 foundry owner George Wood took up dairy farming with a small processing plant near Wawa, as the rural o THosE IN THE kNoW, AskING how Wawa got its name is silly and makes about as much sense as ask- ing what a hoagie is. In each case the answer is taken for granted by all those consumers in six U.s. states who frequent the 720 venues owned and operated by this fast-growing convenience-store chain. These cus- tomers buy some 80 million hoagies annually. town in eastern Pennsylvania is called, and this developed into a milk delivery business. In 1964 grandson Grahame Wood ventured into retail directly by opening the first Wawa Food Market, primarily as an outlet for his dairy prod- ucts, in Folsom, Pa. Today each Wawa outlet carries, besides those trademark hoagies, some 6,000 items, including freshly brewed coffee, a hot breakfast sandwich called the sizzli, paninis, quesadillas, wraps, soups, salads, snacks, specialty bever- ages and bakery goods. "We're more than a traditional convenience store where you're just going to get conve- nience products such as newspapers, cigarettes and packaged items," said John Poplawski, Wawa's director of real estate, who leads the site acquisition and development team. "We're also not just T Hoagie paradise to its fans, WaWa's 720 stores offer so much more than convenience By Spencer Rumsey r e T a i l i n g T o d a y 30 S C T / m a r c h 2 0 1 6

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