Shopping Centers Today International

MAR 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 23 of 59

That vision now belongs to Star World. Indeed, the new business model calls for stores displaying apparel, cosmet- ics, jewelry, appliances and home furnish- ings in bright, modern-designed spaces, as is expected in any brick-and-mortar envi- ronment. But the omni-channel nature of the Star World experience also makes for something of an in-store and online hybrid. Customers shop here normally, as they would in any store. But they may also browse for merchandise unavailable Tar World, WhICh opened its first store last year in los angeles, aims to revolutionize retailing for hispanics by offering omni-channel retailing and attractive credit terms. This new department store, launched by Jerry azarkman, founder of the Curacao department-store chain that caters to latinos across California and arizona, was born from his belief that brick-and- mortar retailers must overhaul in the face of expanding online shopping. azarkman started Star World after leaving Curacao on the heels of what he says was a dis- agreement with the board over his vision for the company's future. in-store, by using one of 15 interactive screens installed at kiosks throughout; they access makers' full product catalogs and compare items across models, colors and styles. once these have been selected, they are placed in the virtual shopping cart, a salesperson anywhere on the floor is notified by means of a tablet he or she is carrying, and the transaction is completed for delivery to the customer within seven days. of course, any items purchased in- store may be processed that same way. Those tablets are significant also because any shopper eligible to apply for consumer credit may consult a sales clerk and have the application approved on the spot by means of that tablet. This is important because over half the store transactions involve consumer credit. "retail is changing rapidly, and the S Making it easier Star World iS bringing omni-channel retail and eaSy credit to hiSpanic marketS By María Bird Picó r e t a i l i n g t o d a y 24 S C t / m a r c h 2 0 1 6 S t a r W o r l d ' S S t o r e i n e n C i n o , C a l i f .

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