Shopping Centers Today International

MAR 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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T H E C O M M O N A R E A 12 S C T / M A R C H 2 0 1 6 Competition is spurring landlords to make their shopping centers as acces- sible as possible. To this end, North American Properties says it will create a "mobility concierge" to help customers with transportation at its Colony Square mixed-use project, in midtown Atlanta. Colony Square encompasses two towers with 700,000 square feet of office space and 140,000 square feet of retail. North American Properties bought the prop- erty late last year for $170 million and says it will do some redevelopment and add new retailers. The mobility concierge will work with tenants, shoppers and the community to identify customized transportation and mobility solutions and encourage their use. North American Properties will also install electronic screens around the property, providing real-time transporta- tion options. Colony Square has the highest pedes- trian count in Atlanta, outside of the Georgia Institute of Technology campus, according to North American Properties. Strong access to public transportation and bicycle-friendly infrastructure both help keep traffic flowing in and around the center. "We are a nexus of bike lanes, streets, sidewalks and transit," said Mark Toro, managing partner of North Ameri- can Properties and a midtown resident who often walks to work. "On any given day, you are bound to see several Ubers waiting in Colony Square's roundabout. The mobility concierge will readily help the community utilize these transporta- tion alternatives in order to make mid- town a more mobile community and give our tenants, guests and residents a better quality of life." Colony Square tenants such as Spring- bot and Lord Aeck Sargent recognize the demand for alternative transportation and embrace it as a tool for staff recruit- ment and retention. "The majority of our employees are Millennials who live inside the perimeter, and nearly 20 percent already utilize our company- sponsored Uber and MARTA [Metro- politan Area Rapid Transit Authority] program, so they have the flexibility to also commute by train, bus, on foot, bike or skateboard," said Brooks Robinson, co-founder and CEO of Springbot. "We are thrilled about the addition of the mo- bility concierge and transit screens to fur- ther enhance our team's options." S C T Mobility concierge promotes easy access Home shopping Korean home-shopping networks such as CJO Shopping, Hyundai Home Shopping and Lotte Home Shopping are opening off- line stores to reach more customers. CJO Shopping operates two stores under the Style on Store brand, where shoppers may buy or return the TV-marketed items. Hard goods JCPenney will be selling home appli- ances for the first time in some three decades. The retailer will be stocking dishwashers, refrigerators, washing machines and other appliances from General Electric, Hotpoint, LG and Samsung at 22 of its 1,000 stores beginning Feb. 1. For now, this is a test confined to the San Antonio; San Diego; and Tampa, Fla., markets, but if it suceeds, Penney says it could expand the program across the U.S. Rent to own Bentonville, Ark.–based Walmart has found a way to woo more low-income customers. The chain is teaming up with Atlanta-based rent-to-own retailer Aaron's to test a lease-to-own program for entertainment and electronics items at 100 Dallas stores. Launched in October, the test is a Walmart attempt to boost sagging sales of TVs and other electronics products. Aaron's operates about 2,000 stores throughout the U.S.

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