Shopping Centers Today International

FEB 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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F E B R U A R Y 2 0 1 6 / S C T 7 WHO HAS THE MOST Happy multi- channel Christmas, says survey Physical stores drove sales this holiday season, accord- ing to an ICSC survey of 1,014 consumers. About 91 percent of respondents said they shopped at brick-and mortar-retailers. The strength in brick and mortar is largely attribut- able to the technological advancements on the part of retailers and the savvy of consumers, says Tom Mc- Gee, president and CEO of ICSC. Seeing, touching and trying on merchandise was cited by roughly a third of consumers as the No. 1 reason to shop in-store (32 percent), followed by the ability to browse (26 per- cent) and the ability to get their items right away (24 percent). Nearly one-third (32 percent) of repondents said they used the click-and- collect method — with 69 percent of these shoppers purchasing additional items in the store when they went to pick up the item and 36 percent mak- ing another purchase in an adjacent store. In addition, 60 percent of respondents said they used their mobile device while shopping in a store to do such things as compare prices, check availability and view reviews or ratings. And 56 percent of repon- dents said they researched products before they even entered the store. "Looking back at the holiday season, the major trend that emerged is the prevalence of the omni- channel consumer and the resulting convergence among brick and mortar and digital retail," McGee said. "The story of bricks versus clicks is an old one. The story is now one of a shopper getting the best of both worlds, using online research and capa- bilities to inform physical purchases. The American consumer has sent a clear message that the physi- cal store remains at the epicenter of the shopping experience." '' The story of bricks versus clicks is an old one. The story is now one of a shopper getting the best of both worlds... '' — Tom McGee ICSC With 1,665 retail properties, the U.K. is home to the largest share of Europe's 9,244 shop- ping centers, which total 189 million square feet of retail space. Meanwhile, Malta has the region's smallest number of centers, with only nine. See how the top five European markets add up, according to Cushman & Wakefield. 1. U.K. — 1,665 centers 2. FRANCE — 1,147 centers 3. ITALY — 849 centers 4. GERMANY — 762 5. SPAIN — 519

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