Shopping Centers Today International

FEB 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 53 of 59

Describing the ideal shopping center as a "world of temptations," Landa says the timing of her ar- rival at Jockey Plaza could hardly have been more auspicious, as most of the 10-year-long leasing con- tracts were about to expire. Located in Lima's most affluent neighborhood, the retail center reached out to major global retailers and lured in, among others, Zara and H&M. At the same time, Jockey embarked on a major remodeling and expansion that has more than doubled the gross leasable area from about 53,500 square meters in 1997 to roughly 142,600 today. The mall currently boasts nearly 500 retailers and common-area vendors, plus a vacancy rate that is less than 1 percent. Roughly 80 percent of the tenants are foreign retailers. Landa credits her previous job with Chile's He nuMbeRs TesTify To THe success of yarina Landa's work at Jockey Plaza. in the course of her career and rise at this famous Peru mall — she joined in 2005 as marketing and retail manager and was named Ceo and general manager last year — sales have doubled, from $338 million her first year there to some $676 million projected for this year. Today Jockey Plaza, one of south America's most successful malls, posts about $1,000 per square meter in sales. falabella Group, one of Latin America's biggest retailing groups, for helping shape her vision of Jockey Plaza. "i ap- plied my retail experience to improve t h e t e n a n t m i x , i d e n t i f y t h e s t o r e s needed and their ideal size to maximize their sales," said Landa, who holds a bachelor's degree in business administra- tion from the university of Lima and a master's in marketing from the univer- sity of California, berkeley. o w n e r A l t a s C u m b r e s , a C h i l - e a n i n v e s t m e n t g r o u p , i s s p e n d i n g some $90 million to add 70 stores, a Paris department store, a "food mall" comprising four restaurants, and ad- ditional parking. The entire project T backing a winner SaleS at Peru'S famouS Jockey Plaza have doubled under yarina landa By María Bird Picó n e w s m a k e r s 54 s C T / f e b r u a r y 2 0 1 6

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