Shopping Centers Today International

FEB 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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48 S C T / F e b r u a r y 2 0 1 6 ndia has long been an attractive market for international brands, thanks to economic strength and a huge popu- lation. now even U.s. burger chains are stepping up efforts to gain a foothold in india — where they are adapting to the fact that many con- sumers are vegetarians, among other challenges. mcdonald's has been in india since 1996, when it opened a restaurant in new delhi. that was the first mcdonald's restaurant in the world not to serve any beef- and pork-based products, according to the company. by the end of 2014, mcdon- ald's had 366 restaurants in india, up from 179 in 2009. among burger chains, mcdonald's is now the country's largest player, but the competition is heating up quickly. over the past couple years, burger king, carl's Jr., fatburger, Johnny rockets and Wendy's have rolled out their first stores in india — which is home to some 1.3 billion people, roughly 75 percent I InternatIonal Fast-Food chaIns are expandIng and adaptIng menus to cater to a preFerence For vegetables and a taboo on beeF By Anna Robaton catering to india

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