Shopping Centers Today International

FEB 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 34 of 59

in its statement. Other weapons in the fight against hackers include systems that encrypt payment data at all points of the transaction, as well as so-called tokenization technologies that replace account numbers with random digits at the point of sale; Apple Pay and Sam- sung Pay fall into this latter category. "In addition to today's sophisticated neural networks, which spot fraud at the point of sale, these new technolo- gies will be layered on top of EMV and create multiple dynamic layers of security necessary to fight increasingly sophisticated forms of fraud," the asso- ciation said in the statement. U l t i m a t e l y , t e c h n o l o g y h o l d s potential to eliminate what has always been the most inconvenient part of shopping: the checkout line, says Jeffrey S. Edison, a principal and the CEO of Phillips Edison & Co., which specializes in boosting the value of underperform- ing, grocery-anchored centers. "You're going to be able to do it in real time," he said. "There will be cameras all over the store that can tell what you pick up and put into your cart." This is precisely the idea behind Atlanta-based NCR's new whole-store scanner system, Edison notes. According to NCR's U.S. patent application, "the process can be as sim- ple as placing items in a cart, picking up an electronic or paper receipt and leav- ing the store." The system can integrate with shoppers' mobile-payment apps as well as retailers' self-checkout units, which might still be needed for alcohol purchases or to weigh fresh produce, ac- cording to the patent application. The new Fast Scan system being tested at several Texas stores by grocery chain HEB aims to speed up checkout rather than eliminate it altogether. Shoppers put items on the conveyer belt, which whooshes them past auto- matic bar-code scanners. This eliminates the need for shoppers or clerks to manu- ally scan the items. "It's like we're living in the future," said an HEB clerk in a YouTube video about the technology. Given the near-universal adoption of smartphones today, mobile solu- tions represent another potential way to speed up the checkout process. Tech firms such as U.K.-based Powa Tech- nologies, or Dashlane, which has offices in Paris and New York City, aim to ex- pedite checkout by offering encrypted digital wallets and faster payment plat- forms. In one scenario, shoppers scan items with their phones as they walk through the stores, instead of waiting for clerks to do the scanning. "When I show up at checkout, my cellphone automatically downloads everything I just scanned," Werden said. "I then use Apple Pay or something similar to com- plete the transaction, all on the phone. Within five years, we'll see that kind of scenario routinely." F e b r u a r y 2 0 1 6 / S C T 35

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