Shopping Centers Today International

FEB 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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32 S C T / F e b r u a r y 2 0 1 6 CONVENIENCE COUNTS Competition iS puttinG ownerS and retailerS under preSSure to maKe ShoppinG eVer QuiCKer and eaSier By Joel Groover f ThE glObal rEal ESTaTE INdUSTry wErE TO hOld its own Top buzzwords contest, the term "experiential" would surely be in the running. after all, landlords and retailers worldwide are keen on exploring new ways to create the kinds of brick-and-mortar des- tinations shoppers love to visit. Often the goal is to boost the amount of time shoppers linger by offering them trendy bars and restaurants, outdoor cafes, special events, personal services and the like. but thanks to such fac- tors as e-commerce and the near-ubiquity of smartphones, observers say, a I

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