Shopping Centers Today International

FEB 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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C E N T E R S T A G E Saving Bradford A U.K. mAll is reversing An old indUstriAl city's fortUnes N e a r l y f i v e y e a r S a g o Westfield played a big role in the transformation of a gritty part of east london by opening the Westfield Strat- ford City shopping center. Now Westfield is helping to breathe new life into a flagging northern english city center through the in- troduction of The Broadway, in Bradford. last November's opening of this £260 million (about $390 million) project, owned by Meyer Bergman but developed, leased and managed by Westfield, marked a turning point for Brad- ford. The residents had lived for 10 years with what was essentially just a hole in the ground, because the project's construction, which be- gan in 2004, was halted when recession hit in 2008 and then did not resume until the end of 2013. Thus, the 570,000-square-foot develop- ment, with 70 shops and restaurants, includ- ing 30 that are new to the city, has reversed a decade of zero development in Bradford. "There was an ongoing lack of confidence in the city center prior to the Broadway's open- ing, as emphasized by the 'Bradford hole,'" said Nigel rice, project delivery manager for the City of Bradford Metropolitan District Council. "The reputational damage to the city affected business investment, vacancy rates and footfall. ... This began to change as soon as Westfield was seen to be on-site two years ago." The Broadway is about to catapult Bradford upward on a ranking of Britain's cit- ies by retail offerings, according to John Platt, principal consultant of CaCi, the company that compiles the list. The ranking is based on spend potential, how much money is available in that catchment, and the level of competi- tion. "Bradford is just outside the top 100, but it's going to shoot up to 26," Platt said. "it's certainly unusual to rise up that many places — it's one of the biggest we have seen." footfall in the city center is likely to in- crease nearly 40 percent by 2017, to 32.5 million, from 23.5 million in 2012, accord- ing to iCube, a london-based strategic plan- ning and design consulting firm. The num- ber of core shoppers, meanwhile, is likely to rise to 23 million from 14 million over that period, of which some 80 percent are likely to visit the Broadway, the firm estimates. and the shopping center is spurring further investment in the city center, observes Dun- can Bower, director of development for West- field. for a start, planning consent has already been granted to Meyer Bergman to extend the shopping center with a cinema and addi- tional restaurants. "The effect of the Broadway and many other efforts is tangible, with over £500 million worth of projects under way." Between april 2014 and March 2015 the Bradford Council received 262 planning ap- plications and 123 building control applica- tions. Thus the Broadway has helped rescue a city that suffered from industrial decline com- pounded by the global economic crisis. "The delay in the development did reputational damage [to the city], but that has now been repaired," said Bradford Council leader Da- vid green. "Bradford is a place to invest, and people can see that we can deliver, and they can see that the Council can work with private developers to deliver those schemes." SCT +1 646 728 3800 fax: +1 732 694 1730 Editor in Chief eDMUND MaNDer +1 646 728 3487 E D I T O R I A L Managing Editor BraNNoN BoSWell +1 646 728 3488 Government Relations Editor STePhaNie SPooNer Copy Chief DaviD S. orTiZ Copy Editor KriSTiNa elDreDge Art Director JohN D. leWiS Contributing Editors STeve BergSMaN MarÍa BirD PiC" Joel Groover MaTT hUDgiNS Noella Pio KivlehaN BeTh MaTTSoN-Teig aNNa roBaToN SPeNCer rUMSey STePhaNie SPooNer BeNNeTT voyleS A D V E R China: UNa gao + 86 10 5128 0868, ext. 1009 Europe: JUlie fiTZSiMMiNS +44 (0)20 3772 8996 Asia: CaT ChaN +852 2540 6872 Production Manager DaviD STaCKhoUSe +1 646 728 3482 I C S C O F F I C E R S Chair man STePheN D. leBoviTZ President and CEO ThoMaS M cgee Vice Chairman eliZaBeTh i. hollaND Past Chairman roBerT f. WelaNeTZ, CrX, CSM Treasurer gleN hale Publisher PaTriCia NoriNS for article reprints, call (866) 879-9144 or contact S H O P P I N G C E N T E R S T O D A Y SCT (ISSN 0885-9841) is pub lished monthly. VOLUME 37, ISSUE 2 © 2016, International Coun cil of Shop ping Cen ters, 1221 Avenue of the Americas, New York, NY 10020-1099; phone, +1 (646) 728 3800; fax, +1 732 694 1730. All rights reserved. Periodicals postage paid at New York, N.Y., and ad di tion al mailing offces. Sub scrip- tions $70 per year; Canada and other foreign $99. Single- copy price $10 (May issue $20). For subscription informa- tion call +1 727 784 2000. POST MAS TER: Send address changes to Shopping Cen ters Today, Sawida Worley, 1221 Avenue of the Americas, New York, NY 10020-1099. Publications mail agreement No. 41482022, return unde- liverable Canadian addresses to PO Box 503, RPO West Beaver Creek, Richmond Hill ON L4B 4R6.

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