Shopping Centers Today International

FEB 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 21 of 59

and his friends had initially pursued as a mere side gig is now a multinational business. Julius is everywhere: The mon- key's face can be seen on swimwear and hoodies worn by tweens and teens and on T-shirts and paraphernalia worn at punk-rock concerts. Though Julius hails from California, he has a strong presence overseas. Euro- pean boutiques carry Paul Frank goods because of its design-centric merchandis- ing. Paul Frank bicycles are popular in Vietnam. An observer is likely to spot Julius grinning from some shiny suitcase on a luggage carousel at Hong Kong's airport. Paul Frank Industries opened its first China store in September 2011. At the time, the five-year plan was to open about 60 stores in China, according to Kirk Bloomgarden, senior vice president of global consumer products for Saban Brands, an arm of Haim Saban's Saban Capital Group. Of the roughly 140 Paul Frank stores in operation globally, 115 are in mainland China — nearly double the planned number. Hong Kong–based Grand Union International Trading Co., the master licensee and retailer of Paul Frank In- dustries in China, plans to open 500 more Paul Frank stores over the next few years, including new concepts Paul Frank Kids and Paul Frank Home. Paul Frank's New York boutique, however, is no longer in operation. Though online retailers still carry the products, Julius is disappearing from U.S. brick-and-mortar stores. But Amer- ican fashion brands struck an emotional nerve in China and Hong Kong: A sur- vey by Ipsos Hong Kong indicates that American brands enjoy a reputation there for being stylish and wholesome. Among the Chinese trend observers, Paul Frank joins the likes of Murster, Stüssy and Supreme — playful, colorful brands popular with hipsters and trend- obsessed "hypebeasts." Paul Frank's product placement in Hollywood films and the brand's cachet among celebs both make for instant buzz. Julius and his pals join a roster of beloved cartoon characters in Asia. It seems the designers at Paul Frank Industries have persuaded trend-conscious consumers, especially in China, that, as the company slogan has it, Paul Frank is your friend. S C T F o r f r a n c h i s e i n f o r m a t i o n , c o n tact Shelly Wang, director of inter national licensing and marketing at Saban Brands, at (310) 2035746 or 22 S C T / F e b r u a r y 2 0 1 6 r e T a i l i n g T o d a y M AY O R PA U L S . L E O N I M A Y O R P R O T E M D E B R A D O R S T - P O R A D A I C O U N C I L M E M B E R S A L A N D . W A P N E R , J I M W . B O W M A N , A N D P A U L V I N C E N T A V I L A Ontario Mills partnered with the City of Ontario to continue to add an even greater selection of popular designer brands including Nordstrom Rack, Last Call By Neiman Marcus, and J. Crew Factory, further solidifying our prominent role as California's largest outlet and value retail shopping destination. Ontario is a City that thinks like a business. Marc Smith VP/General Manager, Ontario Mills, a Simon Company Ontario Mills M A D E I N O N TA R I O

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