Shopping Centers Today International

FEB 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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F e b r u a r y 2 0 1 6 / S C T 21 Before long, people wanted Sunich to cut and sew heftier items, like guitar straps or backpacks, with Julius featured on them, so Sunich and two business partners established Paul Frank In- dustries to meet this demand. An ini- tial $5,000 investment purchased the sewing machines and other tools and ntIl 2013, PAul FrAnk'S world-famous cartoon monkey, Julius, was a familiar sight at the an- nual Macy's thanksgiving Day parade, floating above the crowds with arms outstretched like Superman. His celebrity and multitudes of ador- ing fans notwithstanding, Julius has some perhaps surprisingly humble roots. Back in 1995 Paul Frank Sunich was in his parents' Huntington Beach, Calif., garage with a few friends. they were stitching pieces of scrap naugahyde together into wallets and handbags, mainly to sell to surfers from the newsstand where Sunich held his day job. Su- nich created the cartoon simian to adorn these accessories, along with other whimsical animals: to wit, a giraffe named Clancy and an elephant named Ellie. materials, and the business generated some $200,000 in sales its first year, so the partners incorporated. In only a few years, clients were placing orders worth up to $500,000 at a time. By 2006 there were 14 Paul Frank shops, including op- erations in Amsterdam, Athens, Berlin, Bahrain and Bangkok, and the compa- ny's goods were sold also in some 1,800 other locations worldwide, with sales totaling some $40 million. Billionaire media mogul Haim Saban acquired Paul Frank Industries for about $50 million in 2010. now Paul Frank Industries has roughly 140 stores worldwide, and its products are sold in thousands of multi- brand apparel stores. Sunich is no longer part of Paul Frank Industries, having left in 2005, before the acquisition. But the company continues to bear his name, and what he U Monkey business Global shoppers hanker For paul Frank's quirky primate loGo By Brady Ng r e T a i l i n g T o d a y

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