Shopping Centers Today

JAN 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 44 of 59

hough Black Friday has Been kicking oFF the u.s. holiday shopping season for decades, it was not until the 1990s that retailers began throwing open their doors for business in the predawn hours of that day, with a few especially audacious ones, such as garden ridge (initially called garden ridge Pottery and today called at home), doing the absolutely unheard-of: opening on thanksgiving night. But it became clear in 2015 that the actual Black Friday date is now merely another sale day in what has evolved into a four-week november shop- ping fest — with abundant pre–Black Friday in-store and online sales and a grow- ing number of thanksgiving day openings spreading out the christmas "spend." Black Friday crowds were noticeably thinner in 2015, with u.s. sales dropping to $10.4 billion, from $11.6 billion in 2014, according to shoppertrak. T gloBal shoPPing day As blAck fridAy is Adopted worldwide, it is morphing into A four-dAy shopping fest in the u.s. By Steve McLinden J A n u A r y 2 0 1 6 / S C T 45 "users are steadily coming to our site earlier and earlier each year, which seems to match the overall shift of Black Friday sales starting earlier and earlier each year," said eric Jones, owner and editor of sale-advisory concern "then after Black Friday weekend, there's cyber Monday deals, followed by cyber Week deals, followed by green Monday and then Free shipping day," he said. "it's nuts." expect the trend to grow this year, he predicts. about a third of the retailers surveyed by third-party mall manager Jll before the holi- day, including most of the large chains, said they planned to open on thanksgiving day 2015, though news reports made it apparent that many smaller mall shops and eateries were contractually pressured to open from 6 p.m. to midnight as the date neared. "Most retailers don't have a choice but to open on thanksgiving day to match competitors, while owners

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