Shopping Centers Today International

DEC 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 9 of 143

T H E C O M M O N A R E A BATTERY-CHARGING BUILDINGS, STRETCHING LEASING SPREADS AND COURTING CUBA 10 S C T / D E C E M B E R 2 0 1 5 Yet another e-tailer has acknowledged the importance of physical stores — and not just any e-tailer either. This is, which opened its first bookstore, at Seattle's University Village shopping center. The store, called Amazon Books, contains the company's best-selling books — those that have received the best reviews from customers, and yet-to-be- released books that have received high preorder rates. "We've applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping," said Jennifer Cast, vice president of Amazon Books, in a press release. "To give you more information as you browse, our books are face-out, and under each one is a review card with the customer rating and a re- view. You can read the opinions and assessments of Amazon. com's book-loving customers to help you find great books." Visitors to the store can order titles that are not stocked, to be delivered to their homes, or instantly to a Kindle reader. Prices are the same as those offered online, Amazon says. Electronic readers are on offer too. The 7,500-square- foot store employs 15 staffers. It remains to be seen whether more stores will follow. "We're completely focused on this bookstore," Cast told The Seattle Times. "We hope this is not our only one. But we'll see." University Village is an upscale open-air center north of Seattle's downtown whose tenants include Pottery Barn, Room & Board and The Land of Nod. Amazon opens first physical bookstore

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