Shopping Centers Today International

DEC 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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a menu that offers traditional Japanese flavors while still leaving room for indi- vidual preferences. A diner may choose a soup base from among Japanese pork broth, chicken or vegetables. There are varying levels of spiciness, and one may choose from about two dozen toppings. Takahashi credits his father with teaching him important lessons about cuisine and the restaurant business in general. The elder Takahashi started a restaurant in Japan's Ehime Prefec- ture some 50 years ago. The younger Takahashi grew up within the business and worked as a cook for six years, the first three with his father and the latter three at another restaurant in Tokyo. He also became general manager of a top Tokyo restaurant. Jinya Ramen Bar is named for the 17th-century small castles in Japan called jin'ya, the owners of which were Samurai who oversaw small territories and were very engaged in their local communities. Takahashi chose this name to reflect that same sort of intimacy in relation to the customers; Jinya Ramen Bar units typi- cally measure between 2,000 and 3,000 square feet and seat roughly 100 diners inside, with additional patio seating avail- able outside wherever possible. The look and feel is upscale and uses natural wood and accent lighting. The price points are affordable, Ferrante says. "You can have the best-quality bowl of ramen that you will ever have for about $10," he said. Jinya Ramen Bar units will work almost anywhere, Ferrante asserts, but sites that generate good traffic for the lunch and dinner crowd are preferred. Takahashi's strategy is to target ma- jor metro areas first. A Jinya Ramen Bar is set for later this month or early next at the Edens-owned Mosaic District retail center, in Fairfax, Va., near Washing- ton. The company is at work on secur- ing sites also in Atlanta, Los Angeles, Salt Lake City, San Francisco, Seattle and Toronto. "Once we have achieved a reasonable build-out in those areas," Ferrante said, "then we will look at mar- kets that may not be as dense." S C T For leasing, contact Greg Ferrante, s e n i o r v i c e p r e s i d e n t a t J L L , a t 76 S C T / D e c e m b e r 2 0 1 5 r e T a i l i n g T o d a y A Jinya Ramen is opening near Washington, and the company is securing sites in Atlanta, Los Angeles, Salt Lake City, San Francisco, Seattle and Toronto.

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