Shopping Centers Today International

DEC 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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ill Pryor had a Passion for physical fitness and loved to play basketball. Unfortunately, a knee injury put a definite crimp in his on-court style and prompted him to rechannel his athletic energies. he turned to indoor cycling but found that he was no fan of the big-box-gym programs he saw. They were pop- ular, to be sure, and they offered a great workout. But the quality of the instruction left much to be desired, Pryor thought, as did the equip- ment and the overall gym-facility environment. Pryor, a magazine executive at the time, decided to go into partnership with his sis- ter, alex Klemmer, who was then a stay-at-home mother, to launch an indoor-cycling business of their own. in 2005 they opened one of the first independent cycling studios in the country, in the Bos- ton suburb of Wellesley, Mass. in the years since, Pryor and Klem- mer have dedicated themselves to the perfection of the high- energy cycling concept in general, and to the development of their CycleBar chain in particular. CycleBar facilities aim for a multi- sensory experience by means of light- and-sound systems, motivational vid- eos and individual performance data, according to heather harris, president of Cincinnati-based CycleBar. There is no membership fee — individual classes cost about $20 each, with student and package discounts available. "The con- cierge-level service and exhilarating ex- perience goes far beyond a great cardio- fitness workout and is all-inclusive to maintain a luxurious experience for ev- ery customer in a pay-per-class model," harris said. Each facility typically employs 10 instructors, each of whom may have charge of as many as 50 riders. indeed, B raising the handlebars CyCle Bar has refined the stationary-Bike-riding experienCe By Misty Milioto r e t a i l i n g t o d a y 72 S C t / d e C e m B e r 2 0 1 5

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