Shopping Centers Today International

DEC 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 49 of 143

Of Zippy's 119 stores, 38 are in Portugal, and the chain's reach ex- tends as far as Azerbaijan, Egypt, Kazakhstan, Saudi Arabia and Tur- key. In Latin America it operates 12 stores, in Chile, the Dominican Republic, Ecuador, St. Maarten and Venezuela. Through the wholesale channel, Zippy's merchandise is avail- able in an additional 17 countries, AVIng gROwn QUITE fast in its Portuguese home market, children's apparel chain Zippy is now doing the same elsewhere, particularly in Latin America. The chain now operates in 20 countries, after making its international debut in Spain, in 2009. Sonae SR, the retail subsidiary of the Sonae conglomerate, owns the chain, which offers apparel for children from infancy up to about age 14. "Zippy was created to respond to the needs and desires of chil- dren, and to help parents in the great challenge of raising their children," said Joana Ribeiro da Silva, an executive board mem- ber of both Zippy and Sonae SR. particularly in Europe. Zippy en- tered Ecuador in February, when Panama-based Phoenix world Trade, holder of the franchise rights for Latin America and the Caribbean, opened a store at Mall del Sol, in guayaquil. "Our entry into Ecuador was yet another step on the interna- tional growth path we are pursuing," said Ribeiro da Silva. "we are alert to other opportunities in the Latin American market to take Zippy and its products to an increasing number of families in the region." This debut at Mall del Sol has been auspicious for the chain, which began posting healthy sales right away. Cer- tainly, the mall management is happy. "To our market, Zippy offers a differ- entiating option, with lively colors and very competitive prices that make it an H Zipping across the globe Sonae'S zippy Children'S apparel StoreS are now in 20 CountrieS By María Bird Picó r e t a i l i n g t o d a y 50 S C t / d e C e m b e r 2 0 1 5

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