Shopping Centers Today International

DEC 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 23 of 143

T H E C O M M O N A R E A 24 S C T / D E C E M B E R 2 0 1 5 Denmark's oldest modern mall, the 50-year-old Rødovre Centrum, in Copenhagen, is truly a family affair. The 701,160-square-foot center is run by 14 descendents of its developer, Aage Knudsen. When a Knudsen family member turns 18, he or she receives a seat on the property's govern- ing board.In addition to the directorship, each family mem- ber has a day job, ranging from carpenter to cosmetologist. In a popular new advertising campaign, the board gathered for a family portrait, outfitted in apparel available at the cen- ter. "It was an obvious opportunity to make a marketing cam- paign where we show the soul behind Rødovre Centrum," said Charlotte Andersen, marketing director for Rødovre Cen- trum. A short film profiling family members and their dedica- tion to the mall was also part of the promotion. COPENHAGEN'S RETAIL ROYAL FAMILY HBC goes 'off' Hudson's Bay Co. will launch an off-price chain of stores called Find@Lord & Taylor to reach a younger demographic than the con- glomerate's traditional Lord & Taylor stores do. After the first of these opened in Paramus, N.J., in November. Find@Lord & Taylor will open another six units in the Northeast U.S. next year. The stores will typically mea- sure about 30,000 square feet and offer women's, men's and children's apparel and footwear, plus home goods. Driving sales Smartphone ridesharing apps are encouraging young people to spend more time on the town, spending money on food and alcohol without having to worry about who will be driving home. "Uber has been won- derful for the restaurant busi- ness because it has boosted alcohol sales," says Michael Dubin, principal of Los Angeles–based restaurant tenant advisory firm Dubin & Associates, at an SCTLive event in Los Angeles, in No- vember.

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