Shopping Centers Today International

NOV 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 46 of 59

TECHNICAL ASSISTANT N o v e m b e r 2 0 1 5 / S C T 47 I L L u S T r A T I o N : P E T E r A N d M A r I A H o E y wAvE of NEw TECHNoLogy is hitting retail real estate, bringing with it the potential for reduced oper- ating expenses and safer, healthier retail environments. few shoppers will notice, however, because many of these particular changes are aimed at the shopping center landlords and commercial real estate service providers who operate out of the public eye. A NeW GIZmoS Are mAkING lANdlordS' lIveS eASIer, StreAmlINING deAl mAkING, SecurIty, utIlIty pAymeNtS ANd much beSIdeS By Matt Hudgins one newcomer is Sensity Systems, which makes LEd light fixtures for illuminating parking lots, among other thing. The lighting system is equipped with analytics software that can alert mall management whenever a car is blocking traffic, or when and where the asphalt needs repair. After hours, the technology can notify the security staff if a bag has been left in a park- ing space, or whether or not a contractor has emptied the trash bins on schedule. "when you use video analytics as opposed to just video surveillance, you can set parameters for things you want to watch for," said Joel vincent, senior director of product marketing at Sunnyvale, Calif.–based Sensity Systems. Landlords are taking an interest in these behind-the-scenes innovators and their tech wares. In July Sensity Systems closed a $36 million round of private funding that includes investment from Simon venture group, Simon's corporate investment arm, which invests in early-stage companies serving the retail industry. Simon venture group also mentors promis- ing companies selected through an annual contest it calls Simon Launch. The winners receive

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