Shopping Centers Today International

NOV 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 37 of 59

38 S C T / N o v e m b e r 2 0 1 5 lan Barocas is Bullish on the Business model of new General Growth Properties tenant fabletics, which sells activewear and clothing for yoga and workouts. "it's an ath-leisure concept that has a lululemon fashion proposition, but at a third of the price," said Barocas, GGP's senior vice president of leasing. But fabletics intrigues Barocas for yet another reason: the retailer is part of a new wave of for- merly online-only concepts that are now breaking into brick-and-mortar real estate. "We have five of [fabletics'] first six stores opening in 2015," Barocas said. "fabletics sees the value that a mall brings to the table." A GettinG PhYsical How laNdlords are FINdING aNd persuadING tHe best e-taIlers to opeN stores at tHeIr CeNters By Joel Groover so, too, does, apparently. Primarily an online retailer of mat- tresses and furniture, the Brighton, mich.–based company aims to roll out 15 or 20 stores in and around metro detroit over the next few years, according to its president, i l l u s t r a t i o n : d a n i e l B a x t e r

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