Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/58695
THE WAY WE SHOP THE RECESSION HAS CHANGED CONSUMER BEHAVIOR AT THE MALL, AN ICSC RESEARCH STUDY REVEALS By Joel Groover Illustrations by Benjamin Wachenje N ICSC RESEARCH REPORT hints at a recession-triggered shake-up of shopper behavior at America's most pop- ular regional and super-regional malls, showing that today's customers are spend- ing time and money in markedly different ways than they did just a few years ago. Higher unemployment, lower consumer confidence and other effects of the financial crisis have shifted shopping patterns at malls — and not just in the U.S., but also across much of Europe, the Middle East and Asia, says James Brown, Jones Lang LaSalle's director of retail research for these regions. "Al- most all consumer groups have been impacted to greater or lesser degrees,"However, some of the findings in the six-page report, titled "After the Recession: Surprising New 36 SCT / APRIL 2012