Shopping Centers Today

AUG 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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T H E C O M M O N A R E A MALLS THINK LIKE RETAILERS, SOCIAL COMMERCE SCORES SALES, BANKS CLOSE BRANCHES A brick-and-mortar retail store will play a part in 83 percent of all U.S. back-to-school purchases this year, according to an ICSC survey of 1,000 consumers. Seventy-six percent of respondents said they plan to shop for school supplies at a physical store this year. Seventeen percent said they plan to purchase online and ship the goods home. And 7 percent plan to pur- chase online and pick up in-store. Where do these consumers plan on shop- ping? Discount stores top the list at 77 per- cent. Office supply and department stores, both at 40 percent, are tied for second place. Parents will be opening the purse strings a little this year, according to a survey of 1,000 U.S. parents of children in grades K-12, and in college, con- ducted by advertising firm Rubicon Project. More than half of the parents surveyed (56 percent) said they plan to spend more money per child than they did last year to prepare the students for the upcoming school year. K-12 parents sur- veyed said they plan to spend on average $873 per student, while parents who also have college students said they are planning to spend more than $1,100 per student. As a sign of the improving economy and the growing student use of technology in the classroom, nearly two in five parents (38 percent) intend to purchase technology products such as lap- tops, tablets and mobile phones specifically to meet students' in-class needs and require- ments, the Rubicon Project survey found. Mobile phone plans are also commonly re- evaluated during the back-to-school shopping season. More than one-third of respondents with college students (35 percent) and nearly one-quarter of K-12 parents surveyed (24 percent) said they plan to shop for a new mobile plan this summer. On average, elementary and secondary school parents sur- veyed said they expect to spend nearly $400 on technology products, compared to $278 on apparel. Stores draw back-to-school traffic 6 S C T / A u g u S T 2 0 1 5 BACK-TO-SCHOOL 2015 83% 72% 73% 61% Parents will decide where to go shopping Parents will pay for their college student's shopping Students will shop alongside their parents Promotions and sales will determine where they shop S o u r c e : r u b i c o n P r o j e c t T H E C O M M O N A R E A

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