Shopping Centers Today

AUG 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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ethnic foods to fresh-pressed juices have sprung up at malls. Perhaps not coinci- dently, these concepts tend to be popu- lar with younger demographic groups, which has helped drive the food-truck craze in many urban markets. "Food has become the new fashion in some markets," said Ted Kaminski, senior vice president of specialty leasing for Westfield. "This whole Millennial gen- eration is all about discovery," he said. In fact, social-media sites are rife with pictures of food "discoveries" of all sorts, he notes. "A lot of what is hip and cool in terms of food can be found on Instagram, Facebook and Yelp." Mem- bers of the Westfield leasing team fol- low food and social-media sites to stay abreast of trends and help identify po- tential tenants, Kaminski says. In the U.S., food carts and kiosks have gained such a following partly because Americans seem to be perpetu- ally in a hurry. U.S. workers tend to break for lunch just four times during the workweek, on average, and those "hour" breaks tend to last just 35 min- utes when travel time is factored in, according to Paul Fetscher, president of Great American Brokerage, of Long Beach, N.Y. What is more, snacks re- place meals among some, particularly breakfast and lunch; Americans snack an estimated five to seven times per day, Fetscher says. This may bode well for concepts offering satisfying concoctions that may be eaten on the go, such as Ja- pan's Eight Turn Crepe, which special- izes in crepe cones with such fillings as avocado and grilled shrimp. Eight Turn Crepe has opened its first U.S. out- post, in New York City, and has plans to open additional units, according to Fetscher, whose firm is representing the chain on the rollout. "What we have is a time-starved con- sumer who is willing to trade dollars for convenience, paying a buck or two more to get something better than a Big Mac meal," said Fetscher. Great American 48 S C T / A u g u s t 2 0 1 5 J a m b a J u i c e , W e s t f i e l d V a l l e y f a i r , s a n J o s e , c a l i f . ' b P o t a t o , ' r c e n t e r , c r u s s i a c h i l l b o x , l i l J e n h o l m e n , s W e d e n

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