Shopping Centers Today

AUG 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 46 of 59

s a teenager raised in the PhiliPPines, guy Koren became a fan of the flavored french fries sold at a local mall from a kiosk called Potato Corner. Years later Koren's fondness for the Potato Corner concept and his certainty that it would play well in america led him to become the international chain's U.s. franchiser. Koren relocated with his family to southern California in 1995, and 15 years later he opened the first Potato Corner kiosk in the U.s., at Westfield santa anita, in arcadia, Calif. A CUlinarY KiOsKs landlords are spicing up common areas with food carts By Anna Robaton a u g u s t 2 0 1 5 / S C T 47 today his Potato Corner Usa franchise operates nearly 30 kiosks at U.s. malls and is expanding at a brisk pace. "i fell in love with the Potato Corner concept as a customer," said Koren. "When i was in high school in the Philippines, i'd come home from school and run to the mall to get my barbecue-flavored fries three or four times a week." Koren says he has set his sights on expanding to about 300 units, with a focus on malls. it seems his timing could not be better. in the U.s. and elsewhere, mall landlords are seeking to offer a wider, more exciting array of convenience foods; they are reaching out to promising cart and kiosk food concepts, such as Potato Corner, which typically locates in center-court areas, high-traffic hallways or near the food court. "Food carts and kiosks are definitely a major trend," said Franka lange, managing director of the german branch of glasgow, scotland–based retail Profile europe. the firm manages shopping centers in the U.K., germany, russia and scandinavia. Food carts and kiosks, some of which are equipped with bar-style seating, tend to encourage shoppers to slow down and linger, lange says. they also add an element of excitement to common areas, and they appeal to time-pressed shoppers craving something beyond soft pretzels, ice cream and candy — the traditional mall snack-food fare. "Customers who stay longer at the shopping center tend to visit more stores, and a good variety of food offerings encourages shoppers to dwell," she said. in both the U.s. and around the world, food carts and kiosks specializing in anything from

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