Shopping Centers Today

AUG 2015

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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These machines, designed by San Francisco–based ZoomSystems, are now at hundreds of mall properties of such landlords as CBL & Associates, General Growth Properties, Pennsylva- nia Real Estate Investment Trust and Simon. ZoomSystems also designed a branded machine for Best Buy that vends headphones, chargers, MP3 players and other electronics products at some 220 locations. Products by Amazon.com, Benefit Cosmetics, Es- sie, Nespresso, TracFone and others are available from similar machines. INdA JohANSEN-JAMES once scoffed at the idea of vending machines playing a big role at malls. After all, she reasoned, specialty leasing had always hinged on carts and kiosks staffed by trained salespeople. Nonetheless, in 2007 Johansen-James, CEo of American Kiosk Management, a Las Vegas– based specialty leasing owner-operator, began asking mall owners to set aside space for vending machines stocked with Proactiv acne cream — a product some teens might be em- barrassed to buy face-to-(pimply)- face. "We tried it out with just eight machines," she said. "Now we have 680." "Malls and airports are the most promi- nent channels for us today," said david Popler, ZoomSystems' senior vice presi- dent of business development. "In addi- tion to more than 650 malls, we're also in most of the top 50 airports." Automated retail — to use one of the terms the trade prefers ("self-ser- vice" being another) — is catching on in part because this can be a strategic way for landlords to meet the needs of their on-the-go shoppers, according to Tracey hatley, director of specialty leasing at JLL. "Quick, grab-and-go items add a convenience factor to the common areas of a property," she said. "having these types of offerings antici- pates the needs of consumers, which is important and keeps them coming back." despite the talk of malls as social hotspots, some shoppers like dealing L Staffless stores more brands are entering the mall via vending machines By Joel Groover r e t a i L i n g t o d a y 22 S C t / a u g u s t 2 0 1 5

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