Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/400168
"This is a major game changer for developers, landlords and managers," said John Crossman, president of shop- ping center brokerage Crossman & Co. "Those who have been frustrated by deal- ing with different nail salon owners at every mall will be able to deal with one company for many of its malls." This might seem like hype, except for the collective experience and prestige of the company's management team. Al Weiss, former president of worldwide operations for Walt Disney Parks and Re- sorts, is joining up with Niki Bryan, whose company had managed all the resort spas at Disney World, in Orlando, Fla., to run the company. They and a group of inves- tors have bought the global rights to the Marilyn Monroe name and image in the spa, health and wellness category. "That's high-powered leadership and an iconic name," said Crossman. Marilyn Monroe Spas, based in he MOM-AND-POP NAil SAlONS and spas that populate many malls and retail streets will be facing stiff competition from Marilyn Monroe Spa, which is planning on opening thousands of units around the world over the next 20 years. Marilyn Monroe can offer landlords a single point of contact for what has typi- cally been a scattered business. Orlando, is approaching the beauty and spa business on three fronts. The company has already opened six luxury Marilyn Monroe Nail Salon units, with two more under construction. it is also building two Marilyn Monroe Glamour Room units in Florida — at Grove at isleworth, in Orlando; and at Sundial, in St. Petersburg — which will offer lux- ury nail services plus massage, hair col- oring, makeup, facials and more. And the company is teaming up with hyatt hotels for four spas that will feature all the Glamour Room services plus other facial, massage and body treatments. But this is just the beginning. Weiss says the goal is to provide "consistent, high- quality performance across a landlord's whole portfolio around the country." Consultant Jeff Green, who owns an eponymous firm in Phoenix, likes T Big and beautiful Marilyn Monroe SPa aiMS to conSolidate the beauty buSineSS r e T a i l i n g T o d a y 34 S C T / n o v e M b e r 2 0 1 4