Shopping Centers Today

DEC 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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S I T E S & C I T I E S uses it to bring in musicians and speakers for public discussions about music. "It's a really special retail expe- rience," said Goldban. "It's not just a place to go buy a wallet, it's a place to be immersed in the 'maker' value of retail." Prospective tenants are finding a great opportunity to be on a well- heeled street at lower rents and with new exposure as the experience of shopping in this neighborhood has gone back to its roots, says Faith Hope Consolo, chairman of the retail leasing, marketing and sales division of New York City–based Douglas Elliman Real Estate. "The next gen- eration of shoppers are more dis- cerning about what they buy, where it comes from, what is used to make [the products] and who is making them," said Consolo. "And Brookfield knows this." Indeed, Brookfield is expecting to take some of the lessons learned on Bleecker Street and apply them else- where, according to Goldban. "There is a cultural component to the experi- ence of shopping," he said. "To bring art and programming and music into a retail environment is essential to the success of mixed-use environments, and not just in urban settings, but in suburban settings too. You are going to be seeing a lot more of this, and, certainly, it will be a focus within our Brookfield portfolio." Q Bleecker Street boasts a history rich in music and culture

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