Shopping Centers Today

DEC 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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the so-called Amazon 4-star stores sell products rated at four stars or high- er by Amazon customers. Thus far there is one of these in New York City, and there are two in Colorado, with a California shop reportedly in the works. The Amazon Books footprint, meanwhile, now stands at 18 stores in total, according to the company website. In November Amazon listed a total of 86 Amazon Pop-Up stores at malls across the country and within some Kohl's and Whole Foods stores. Amazon also operates six check- out-free Amazon Go stores, with at least three more in the planning. Some media reports claim that Amazon wants to build thousands more of its high-tech Go stores. Johnson is watch- ing to see whether Amazon, which snapped up Whole Foods in 2017 for $13.4 billion, makes another big move on the acquisition front. "If Amazon really wants to ramp up its presence, I would not be surprised at all to see it buy another big chain out there," Johnson said. "Amazon certainly has the money to do that. The question is whether they want to focus on general merchandise, or apparel, or [else] to just expand the toehold they have in grocery with Whole Foods." For now the growing clicks-to- bricks phenomenon will benefit most- ly retail centers in vibrant, high-traffic areas — places that look great on Instagram and that bolster retailers' brand-building efforts, observers say. "In a world where communication is diffusing in some way due to smart- phones, maybe the best medium for communication is brick-and-mortar," Wild said. "That's why we say the store is the message. Pure online play- ers, by being online only, are missing a big opportunity." Q CREATING SHOPPING DESTINATIONS From fl agship to prototype, we transform spaces into quality retail stores. That's just one way Kinsley delivers. CENTRE SQUARE COMMONS - BLUE BELL, PA Pop star Rihanna opened a pop-up shop at Westfield Valley Fair, in Santa Clara, Calif., for her Savage X Fenty lingerie brand

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