Shopping Centers Today

DEC 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 44 of 99

D E C E M B E R 2 0 1 8 / S C T 45 TIMELINE 2003 PREIT begins acquiring parts of The Gallery at East Market 2013 PREIT takes full ownership of the three-city-block Gallery Fall 2016 Construction begins on Fashion Outlets of Philadelphia Summer 2017 The project gets rebranded as Fashion District Philadelphia, and the tenant mix is expanded September 2019 The Fashion District grand opening The fashion tenant mix will com- bine both flagship retail with off- price stores. The project will include Philadelphia's largest H&M, plus a Burlington, a Francesca's, a Forever 21, Guess, Polo Ralph Lauren and Ulta Beauty. In addition, an area called Uniquely Philly will curate some local clothing designers and other retailers. Entertainment offer- ings will dominate the project's top floor, including a 30,000-square-foot AMC movie theater. The developers have signed up City Winery for a two-level, 38,000-square-foot space devoted to a wine bar with wine-making on prem- ises, along with a restaurant and per- formance venue. Dallas BBQ, a casu- al-dining experience representing the brand's first restaurant outside New York City, is also on board. Market be able to see the stores or the other end of the project; there were a lot of visual barriers and physical barriers," he said. "Our mission was to make it light and bright and really increase the visibility to the tenant spaces and be able to have the customer com- mute through the entire property unobstructed." The original Gallery was a typi- cal urban retail center that turned its back to the street with the stores facing inward, and only fronted on Market Street. A major focus of the redevelopment was to reposition the stores to have entrances on both the street as well as on the mall. When completed, the mall will offer direct access, on all four sides, to the sur- rounding Market, 8th, 11th and Fil- bert streets. The streetscape is also getting an upgrade and will feature 22,000 square feet of LED signage. "From a visual perspective the exterior will be alive and dynamic," said Coradino. "This is the most impressive urban development I have seen of its kind in my 25-plus-year career spent representing retail tenants all over the world," said Sean Burke, a principal at Vibrant Leasing Strate- gies, a firm that works with PREIT and other retail real estate owners to lease their shopping centers. "This will truly be transformative to the retail landscape in Philadelphia." Q Eats, a collection of eateries organized through a partnership with Aramark, will include BurgerFi, Chick-fil-A and Oath Pizza. In a bid to raise the mall's visual ambience, the developers are invest- ing some $1 million into original artwork. "The art is just truly breath- taking," said Coradino. "You work on a project, and you know it fairly well, but when I saw the art being installed the other day, it is just incredible and really cool stuff." Even though the project spans three full city blocks, Coradino says it will appear open and airy. "This was a project that was three levels — in some areas four levels — and you could stand at one end and not

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