Shopping Centers Today

NOV 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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C O N S U M E R T R E N D S M alls and physical stores are positioned to garner a great deal of the shopper traffic and expenditures of this coming hol- iday season, according to an ICSC research report. Fewer shoppers, meanwhile, will buy from pure-play online retail sites than last year. "There will be a significant amount of shoppers this holiday season, and the majority indicate they will spend more than in 2017," said Jean Lambert, vice president of ICSC Research. "It will be a particularly busy holiday for shopping centers and physical retail." Nearly nine of 10 holiday shoppers plan to make purchases from physical stores, and that rises to 95 percent when those who will buy online from brick-and-mortar retailers are includ- ed, according to the Industry Insights report. Holiday shoppers say that no less than 70 percent of their holiday Deck the malls gift and merchandise spending will be at retailers with physical stores. Holiday shoppers intend to spend an average of $706 on gifts and other holiday items this year. Gen X-ers (ages 38–53) expect to spend the most this year — $896 — up 12 per- cent over last year. Millennials (ages 20–37) intend to spend $613 — up 11 percent — and baby boomers say they will spend $697, slightly less than they did last year. About two-fifths (42 percent) of shoppers expect to buy online from a brick-and-mortar retailer and have the goods shipped home, and almost as many (40 percent) say they will go click-and-collect — i.e., order online and pick the merchandise up at the store. The good news for retailers and shopping centers is that among click-and-collect shoppers, 82 percent expect to make an additional pur- chase at that store, an adjacent estab- lishment, or another unit within the same shopping center when picking up their items. Sixty percent of shoppers say they expect to make a purchase from an online-only retailer, down from 65 percent last year. Specifically, 58 per- cent indicated they would buy from Amazon and 16 percent from others, down from 63 percent and 19 percent, respectively, last year. The busiest shopping day will continue to be Black Friday, the day after Thanksgiving, with 46 percent of shoppers saying they plan to be making purchases that day, up from 44 percent last year. Cyber Monday will be the second-busiest day, with 40 percent shopping, followed by the Saturday/Sunday after Thanksgiving (25 percent); Super Saturday — the last Saturday before Christmas Day (18 percent) — and Thanksgiving Day (15 percent). Q The vast majority of holiday shopping will be in physical stores, according to ICSC Research By Edmund Mander 10 S C T / N O V E M B E R 2 0 1 8 Holiday shoppers intend to spend an average of on gifts and other holiday items this year $706 Baby boomers say they will spend slightly less than they did last year $697 Millennials (ages 20–37) intend to spend up 11 percent $613 Gen X-ers (ages 38–53) expect to spend the most this year up 12 percent over last year $896 T H E C O M M O N A R E A

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