Shopping Centers Today

NOV 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 35 of 63

Stateside, architects are being sum- moned to help create lively entertain- ment districts next to professional sports facilities, including Texas Live!, which is the design of Baltimore-based Hord Coplan Macht and is nestled between the Texas Rangers' and Dallas Cowboys' stadiums, in Arlington. -is $250 million project opened in August with 200,000 square feet of restaurant, retail and entertain- ment space. Following this will be a full-service, 300-room convention hotel designed by Dallas-based HKS Architects. Another HKS project, the Downtown Sports & Enter- tainment District, in Orlando, Fla., will take shape just north of the Amway Center, home of the NBA's Orlando Magic. -is $200 million mixed-use development is to include a 250-room hotel, plus retail, o'ce, residential and dining space. "It is a cutting-edge project with a smart parking deck and other advanced technology," said John Lambert, who heads JLL's U.S. retail development practice. Also entering the entertainment-district game is the 34-acre, entertainment-themed Titletown District, near the Green Bay Packers' Lambeau Field. -e ›rst phase of this master-planned project of Detroit-based Rossetti Archi- tects was completed this past summer and features shops; a brew pub; the Lodge Kohler luxury hotel; a 10-acre park and plaza; and various entertainment elements. O'ces and residences are to follow. "-ese giant places are a great asset to cities, but they're getting harder to do," said Amy Chesterton, Rossetti's di- rector of urban planning. "-ey require a huge investment and demand everybody's participation." Such projects need grassroots support from the get-go, Chesterton says, so they 36 S C T / N O V E M B E R 2 0 1 8 should always begin with community concerns. "Authentic- ity is key," she said. "[With] any place that has a great story to tell, there's always a way to wrap your brand around it. -ese places have durability, character and strength, and people can smell when they're authentic." -ey spur retail purchases too. According to an EventTrack report, 85 per- cent of consumers make retail purchases when they attend a game, concert or similar big event. Elsewhere around the globe, Tokyo-based Wonderwall Inc., an architectural design ›rm headed by Masamichi Katayama, continues to yield trend-setting designs. In Australia, Katayama's golden touch is apparent on the luxury 486,000-square-foot shopping center Emporium Melbourne, a redevelopment featuring faceted-gold ceiling panels and travertine ¦ooring, all of which helped earn the project top place in an Architectural Digest listing of the most beautifully designed malls of 2017. Wonderwall, designer of Uniqlo's ¦agship store on New York City's Fi©h Avenue, has turned its sights on redevel- oping the Oakridge Centre, (formerly the Oakridge Mall) in Vancouver, British Columbia. -at project is doubling to 4.4 million square feet and taking on residences, o'ces and other elements. -e overhauled center will re¦ect a func- tional shi© from a plawce intended merely for selling things to one that also o®ers experiences, according to Katayama. Retail designs need constantly to be updated and modern- ized, he notes, to help maintain a balance between comfort and surprise. "Architects are drawing up much better districts today," said Billerbeck. "At one place, you can drop the kids o® at day care, see the doctor, do a fashion stroll and get grocer- ies; while in another, you can meet your friends for a great meal at a real food destination with incredible variety and great vistas." One of Gensler's ongoing objectives for retail center cli- ents worldwide "is to make them understand that they need to have living, breathing and changing elements," said Gatti. "-e old models are not working." Q Emporium Melbourne (Australia) (above); Titletown District, in Ashwaubenon, Wis.

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