Shopping Centers Today

NOV 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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34 S C T / N O V E M B E R 2 0 1 8 shoppers to the increasingly compact brick-and-mortar stores of the day — and all this while trying to make cen- ters' exteriors t seamlessly with the surrounding neighbor- hood, Billerbeck observes. No pressure he world's top developers, meanwhile, continue to redesign their older properties, according to Michael Gatti, a principal who leads the retail center practice at San Francisco–based archi- tectural rm Gensler and who specializes in luxury retail design. For instance, Gensler is at work with Simon on King of Prussia (Pa.) Mall to create more-attractive dining sight lines and additional outdoor dining space. …is marks that center's second signicant renovation in about ve years. Gensler is also redesigning the mall's access points to enhance connectivity to the mixed-use section Simon is creating in portions of former Sears and JCPenney anchor spaces, Gatti says. Gensler won a Retail Design Institute store-design contest two years ago for its work on King of Prussia's 80,700-square-foot Primark store. With retailers seeking smaller spaces, architects are em- ploying adaptable store designs. …ese new designs incorpo- rate such features as space that accommodates a constantly changing, curated product line: the so-called endless-aisles concept, which uses mobile-device technology to connect the physical and online store experiences, says Gatti. In- creasingly, he adds, store designs are forgoing the tradition- al cash stands, much as Apple's stores have done. Increasingly, designers are conjuring up distinctive customer-experience areas such as at the Converse store on Broadway, in New York City, which features a so-called customization lab that enables customers to choose designs, fabrics and laces for creating their own shoes, and to view those onscreen as the components get added, Gatti says. And on Fi˜h Avenue, Saks Fi˜h Avenue has created a Wellery concept, occupying a temporary second-™oor space, which ošers tness classes and equipment; beauty treatments; and similar things. "Merchants know the old models aren't working and [so they] are giving consumers another reason to experience their spaces," Gatti said. Changes are afoot also on shopping mall lots. Besides reserving spaces for electric-car-charging stations, archi- tects are now being asked to design Uber and Ly˜ pickup and drop-oš points as well as space for driverless cars when they arrive. …is trend, when combined with transit access to retail centers, is expected to shrink traditional parking lots and to increase usable retail space, says Billerbeck. Architects and developers are also thinking big inter- nationally. At a mixed-use leisure-park development site northeast of Paris, eight architecture rms are teaming up with Chinese investment rm Dalian Wanda and with French retail group Auchan to create eight buildings on 200 acres for the $3.8 billion EuropaCity. …is project is to com- prise 550,000 square feet of retail and entertainment space. United Arab Emirates–based developer Nakheel Prop- erties is starting work on Deira Mall, on the Deira Islands, in Dubai. …e 4.5 million-square-foot mall, designed by Singapore-based RSP Architects, will feature department stores; luxury and high-fashion spaces; a hypermarket; an Chadstone, one of Australia's oldest and largest shopping centers, is also one of its newest, after a $470 million expansion and redevelopment by CallisonRTKL t

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