Shopping Centers Today

NOV 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 3 of 63 Editor in Chief EDMUND MANDER +1 646 728 3487 EDITORIAL Executive Editor BRANNON BOSWELL +1 646 728 3488 Art Director PENNY BLATT Copy Chief DAVID S. ORTIZ Copy Editor KRISTINA ELDREDGE Contributing Editors STEVE BERGSMAN JOE GOSE JOEL GROOVER BEN JOHNSON BETH MATTSON-TEIG STEVE MCLINDEN BRADY NG ANNA ROBATON BENNETT VOYLES ADVERTISING & MARKETING MICHAEL BELLI +1 714 313 1942 SHEILA CHARTON +1 646 728 3545 AMIE LEIBOVITZ +1 773 360 1179 SALLY STEPHENSON +1 847 835 1617 Production Manager DAVID STACKHOUSE +1 646 728 3482 ICSC OFFICERS Chairman VALERIE RICHARDSON, CRX, CLS President and CEO TOM MCGEE Vice Chairman DANIEL B. HURWITZ Past Chairman KENNETH F. BERNSTEIN Treasurer STEFAN FREIBERG For article reprints, call (866) 879-9144 or contact S H O P P I N G C E N T E R S T O D A Y SCT (ISSN 0885-9841) is published monthly. VOLUME 39 ISSUE 11 © 2018, International Council of Shopping Centers, 1221 Avenue of the Americas, New York, NY 10020-1099; phone, +1 (646) 728 3800; fax, +1 732 694 1730. All rights reserved. Periodicals postage paid at New York, N.Y., and additional mailing offices. Sub- scriptions $70 per year; Canada and other foreign $99. Single-copy price $10 (May issue $20). For subscription information call +1 727 784 2000. POSTMASTER: Send address changes to Shopping Centers Today, 1221 Avenue of the Americas, New York, NY 10020-1099. Publications mail agreement No. 41482022, return unde- liverable Canadian addresses to PO Box 503, RPO West Beaver Creek, Richmond Hill ON L4B 4R6. A lot has been said over the past few years about the pace at which online shopping is changing buyer behaviors and about the long-term impact on physical retail. However, a new ICSC study — e Halo Eect: How Bricks Impact Clicks (page 6) — challenges the narrative and surfaces a very di•erent reality in which bricks and clicks are converging. A big takeaway from e Halo Eect is that the clicks versus bricks debate is over. We have long suspected that there is a direct and positive correlation between having both a physical and a digital presence, and e Halo Eect study con rms this. Physical stores are thriving and proving to be vital to the success of both established retailers and emerging brands. €e study, the largest of its kind, nds that opening a new physical store leads to a 37 percent average gain in overall tra„c to a retailer's website. For emerging brands — de ned as those less than 10 years old — a store opening boosts online tra„c even more, an average of 45 percent in the market. We will spotlight many of these emerging companies in Retail in Focus at the New York Deal Making Conference. Digitally native brands that are opening stores, such as Winky Lux, Dormify, Casper and Allbirds, will be showcased, as well as highly interactive experiential installations such as Candytopia. €ese companies are bringing innovative products, services and experiences to the marketplace. €ey also are taking full advantage of the halo e•ect, creating a seamless experience between online and o•ine and reshaping the shopping experience for consumers today. We're excited by the ndings in our latest research, and we're looking forward to giving emerging companies an opportunity to engage with us at New York Deal Making. Landlords are eager to work closely with these new concepts too, and ICSC o•ers the perfect forum for everyone to make important connections, as we embrace the historic changes under way in our industry, As One. Tom McGee ICSC President and CEO A M E S S A G E F R O M T H E P R E S I D E N T The 'clicks vs. bricks' debate is over

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