Shopping Centers Today

OCT 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 57 of 59

T H E L A S T S T O P R E TA I L T R E N D S AT A G L A N C E 58 S C T O C T O B E R 2 0 1 8 Millennials love off-price stores O -price retailers — those oering a rapidly changing assortment of quality, fashionable, brand-name merchandise for less than others — represent a strong, growing retail segment. More than half (54 percent) of shoppers say they make more-frequent trips to o-price retail stores than they do to others, according to an ICSC Research survey of 1,003 adults in the U.S. „e greatest number (62 percent) visit those retailers at least once per month. Unsurprisingly, Millennials are the more frequent visitors, with about three-quarters (74 percent) going at least once per month or more. Fewer Gen X-ers (58 percent) and baby boomers (55 percent) go as oŒen. EVERY OTHER MONTH 3–5 TIMES PER YEAR ONCE OR TWICE PER YEAR AT LEAST ONCE PER WEEK 2–3 TIMES PER MONTH ABOUT ONCE PER MONTH All adults Generation X Millennials Baby boomers 8% 15% 23% 15% 20% 20% 9% 10% 7% 23% 31% 20% 13% 14% 15% 18% 20% 20% 9% 13% 16% 18% 24% 20% Frequency of visits to off-price stores, by generation

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