Shopping Centers Today

OCT 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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18 S C T / O C T O B E R 2 0 1 8 field, Va.–based Avail, which operates 102 stores across 12 states; and Mooresville, N.C.–based Madvapes, with 107 stores across 15 U.S. states;•five in Frankfurt, Germany; and one in Dublin, Ireland. Miami Lakes, Fla.–based VaporFi, which has 32 stores across 10 states and in•Washing- ton, D.C., plus two in Latin America, says it plans to open five additional U.S. shops before the end of this year•and perhaps 15 more next year. The company is currently negotiating franchise agreements in the Domini- can Republic, the U.K.•and Bahrain. "The strategy [is] to expand to other Gulf Coast countries as regulations change and vaping becomes more accepted," said Cortni Lewis, VaporFi's vice president•of store operations. Smoke signals S T O R E F R O N T S W H AT T H E T E N A N T S A R E U P TO U nless one is an electronic cigarette (or "e-cig") smoker, it is improbable that one could name even a single vape shop. And yet these tenants, with names and signage that are o™en colorful and evocative, have become a staple of many shopping centers. There are somewhere between 8,000 and 9,000 dedicated stores selling e-cigarettes and liquid nicotine in the U.S., according to Norm Baur, a col- umnist for•Vape News and•founder of Vape Mentors, a consulting company that•provides resources for entre- preneurs entering the business. (This number does not include traditional smoke shops and convenience stores that carry e-cigarettes and other vaping products.)•Almost all these shops are mom-and-pops. According to an industry survey conducted jointly by E-Cigarette Forum, ECigIntelligence, Roebling Research•and the Smoke-Free Alternatives Trade Association, 69 per- cent of vape-store owners operate only a single store, while 16 percent own• two, and 15 percent own•three or more. "There isn't a Starbucks of vape shops yet that has made a name for itself nationwide," said Fariba Kavian, a broker with NAI Capital, in Los Angeles. "It is still a very underrated type of tenant." Leading players include Chester- RADIOSHACK HITCHES A RIDE WITH HOBBYTOWN 22 THE HALAL GUYS TURN A FOOD-TRUCK BUSINESS INTO A FRANCHISE EMPIRE 16 Vape shops have become ubiquitous. But are they here to stay? By Jesse Serwer

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