Shopping Centers Today

SEP 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 47 of 59

S I T E S & C I T I E S A pple's Milan store has a water feature that is hard to match: Built underground, the store sits behind a cascading fountain enclosed in glass. The Apple Piazza Liberty store, just off the Corso Vittorio Emanuele APPLE'S NEW MILAN STORE A FOUNTAIN OF INSPIRATION II, a popular pedestrian street in Milan, offers visitors the dramat- ic glass fountain as both a store entrance and the backdrop to an out- door amphitheater. The piazza, made from the beola grigia stone that is prevalent throughout Milan, is open to the public 24 hours a day and will house year-round special events. "There's no better expression of our vision for Apple stores serving as modern-day gathering places than Apple Piazza Liberty," said Angela Ahrendts, senior vice president of retail, in a press release. "In a city with such rich history of art, enter- tainment and creativity, it's an honor to establish a space where anyone can be inspired to learn, create and connect with their neighbors." Jonathan Ive, Apple's chief design officer, concurs. "To work within one of Italy's historic piazzas is both a great responsibility and wonderful challenge," Ive said. "We combined two fundamental elements of the Italian piazza — water and stone — adding a glass portal that creates a multisensory experience as visitors enter the store through a cascading fountain that seems to envelop them." n 48 S C T / S E P T E M B E R 2 0 1 8 The 92nd Premium Outlets center in the Simon portfolio is Denver Premium Outlets, a $120.6 million development that broke ground in the fall of 2017, in Thornton, Colo., near both Denver and Boulder. This 328,000-square-foot property is an open-air center that has been "designed to fit in with Colorado's unique, outdoor-oriented lifestyle," said Stephen Yalof, CEO of Simon Premium Outlets. Indeed, the center will exploit the area's natural beauties to appeal to the local outdoor-lifestyle enthusiasts, by means of the project's high-end design and sophisticated architectural environment. Denver Premium Outlets will boast spacious courtyards, an outdoor village and views of the Rocky Mountains. As for the retail offerings, the center will house approximately 80 high-end designer and name-brand retailers; among these brands are American Eagle Outfitters, Armani Exchange, Banana Republic, Coach, Cole Haan, Converse, Helzberg Diamonds, Johnston & Murphy, Kate Spade New York, Michael Kors, Nike Factory Store, Polo Ralph Lauren Factory Store, Skechers and Under Armour, to name but a few. n Denver Premium Outlets set to open Simon is launching its first Premium Outlets development in Colorado this month The fountain is encased in glass Designed to reflect Colorado's zest for the outdoors

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