Shopping Centers Today

AUG 2018

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

Issue link: https://sct.epubxp.com/i/1010630

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T H E C O M M O N A R E A D E S I G N & A R C H I T E C T U R E T he Container Store has unveiled a high-tech store prototype designed to help customers manage their storage and organiza- tional projects. The reimagined flagship store, in Dallas, offers a range of high- tech services; these include 18 dig- ital screens on which consumers receive tips and inspirational ideas, THE CONTAINER STORE SHOWS OFF NE X T-GENERATION LOOK and a digital-service tool called The Organization Studio, which enables them to upload a photo or video with a description of a challenging project and then invites them to set up an appointment with an in-store expert. "We know that countless retailers are building digital tools and using them to innovate the shopping experience, but combining the human element with technology is when things really get powerful," said Valerie Richardson, CRX, CLS, Container Store's vice pres- ident of real estate. (Richardson is also ICSC's 2018–2019 chairman.) "The Organization Studio offers the con- venience of an online experience and marries it with a personalized in-store engagement that offers a curated solu- tion created by a real person." n 14 S C T / A U G U S T 2 0 1 8

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