58 S C T / J U N E 2 0 1 7
43%
of American adults shop
at a local store one or more
times a week, according to a
survey conducted by
ORC International on behalf
of ICSC
R E TA I L T R E N D S AT A G L A N C E
T H E L A S T S T O P
Big small business
Americans depend heavily on local stores, an ICSC survey reveals
The survey of 1,014 Americans
over age 18 was conducted April 17–19
Shoppers spend, on
average, nearly
$280
each per month at small businesses, with
Millennials saying they spend
$393
per month. GenX-ers spend
$287
and boomers
$166
Food-and-beverage
small businesses are the
most visited type,
66%
of consumers said they frequent
these, followed by grocery and
specialty food stores
48%
Local shops are
as popular among younger as
among older shoppers
9 of 10
Millennials and GenX-ers patronize
such shops, and
87%
of boomers do
as well
96%
of Americans whose main
shopping center boasts
a local retailer patronize
that retailer
55%
of customers
who visit food-and-beverage
service shops said they
believe customer service to be
better there than at
the larger chains