Shopping Centers Today

JUN 2017

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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58 S C T / J U N E 2 0 1 7 43% of American adults shop at a local store one or more times a week, according to a survey conducted by ORC International on behalf of ICSC R E TA I L T R E N D S AT A G L A N C E T H E L A S T S T O P Big small business Americans depend heavily on local stores, an ICSC survey reveals The survey of 1,014 Americans over age 18 was conducted April 17–19 Shoppers spend, on average, nearly $280 each per month at small businesses, with Millennials saying they spend $393 per month. GenX-ers spend $287 and boomers $166 Food-and-beverage small businesses are the most visited type, 66% of consumers said they frequent these, followed by grocery and specialty food stores 48% Local shops are as popular among younger as among older shoppers 9 of 10 Millennials and GenX-ers patronize such shops, and 87% of boomers do as well 96% of Americans whose main shopping center boasts a local retailer patronize that retailer 55% of customers who visit food-and-beverage service shops said they believe customer service to be better there than at the larger chains

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