Source: 2014 U.S. Census Retail Trade Annual Sales Report, ICSC Research, Euromonitor
THE TRUTH ABOUT E-COMMERCE
IT'S MORE THAN JUST ONLINE SHOPPING
PERCEPTION
VS
REALITY
PERCEPTION
REALITY
E-commerce is taking over.
It's only $386B and it's much more than online shopping:
$151B is online only retail sales
$131B is mail order and auction sales
$81B is brick
-
and
-
mortar online sales
$23B is shipping, service charges, etc.
2014
Brick
-
and
-
Mortar
Sales
$4.2T
$386B (8.3% of total)
E
-
commerce Sales
For more information on e-commerce data, visit www.icsc.org/e-commerce