Shopping Centers Today

DEC 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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Page 26 of 143

D E C E M B E R 2 0 1 6 / S C T 27 GREEN SHOOTS Prepaid wireless stores are clustering closely together in order to steal each other's customers with constantly changing coverage plans and promotions, observers say. AT&T's Cricket Wireless is one such prepaid wireless network that is growing aggressively. Prepaid cellphone service is usually purchased at a flat fee for a certain number of minutes and data. The consumer usually owns the phone handset outright and does not have an annual service contract with the wireless carrier. AT&T bought Cricket prepaid from Leap Wireless in 2013 for $1.2 billion and now operates about 3,800 exclusive, Cricket-branded stores.

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