T H E L A S T S T O P
RE TA IL T RE ND S AT A GL A N C E
$23 billion (0.5%)
Shipping, service
charges, etc.
62 S C T / N O V E M B E R 2 0 1 6
ONLINE SHOPPING IS NO MATCH
FOR BRICKS-AND-MORTAR
Brick-and-mortar shopping centers are
where the majority of U.S. consumer
spending occurs. Only $386 billion of the
$4.2 trillion in annual sales occurs online,
and much of that is at retailers with both a
physical and online presence.
2014
Brick-and-mortar
sales
$4.2 trillion
$151 billion
(3.3 %)
Online-only
sales (pure play)
$81 billion (1.7%)
Brick-and-mortar
online sales
$131 billion (2.8%)
Mail-order/auction sales
Sources: 2014 U.S. Census Retail Trade Annual Sales Report,
ICSC Research, Euromonitor
$386 billion (8.3% of total
brick-and-mortar sales)
e-commerce sales