Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/739734
P hysical retailers will be even busier in the com- ing holiday season than they were last year, with a 3.3 percent growth in sales, according to ICSC Research. Last year physical store sales grew by 2.2 percent over 2014. On average, holi- day shoppers plan to spend $683.90 each this year, with 91 percent of them saying they will spend at brick-and- mortar retailers. This rises to 96 percent when shoppers using the websites of physical retailers are included. "We continue to see positive consumer-spending intentions ahead of the holiday season, with an emphasis on shop- ping in physical stores," said ICSC President and CEO Tom McGee. Shoppers are embracing technology in various ways, but not at the expense of physical retailers, the research shows. Eighty-five percent of holiday shoppers say they will research products online before going on to do their shop- ping in stores. Nearly 40 percent plan to order online and collect in stores, up from 32 percent who did so last year. This latter mode of shopping is welcomed by retailers, be- T H E C O M M O N A R E A Stores are consumers' go-to spot for gifts, ICSC research shows 'TIS THE SEASON SOME 'B' M A L L S A RE TOMORROW 'S 'A' M A L L S 8 NE W S F RO M A L L C O RNE RS O F T HE IND U ST RY 6 S C T / N O V E M B E R 2 0 1 6 MALL VACANCIES CONTINUE TO DROP 10 L A NDLORDS, T EN A N T S FORM A GREEN T E A M 12 BEVERLY CENTER GETS ART Y 34