Shopping Centers Today

AUG 2016

Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)

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S T O R E F R O N T S 28 S C T / A U G U S T 2 0 1 6 HOW MUCH IS YOUR VACANCY REALLY COSTING YOU? 10,000SF X $20NNN = $200,000 / 9 CAP = OVER $2,000,000.00! ��e ��er��e �e��er �e��e� ��������� �� ��e ����e��� per �e��er� per year. �� ��� ���� ���� ��� ��re ��p�r������� �� ��� ���� ���� ��� ��� �� �� ���e ��re ����re ��� ��e �� ��e�� HIRE BETH AZOR TO COACH YOUR TEAM TO HIGHER OCCUPANCY! One Day Workshop Including Prospecting in YOUR Market! OBTAINING LEADS IS GUARANTEED! BETH AZOR MOBILE: 305-970-0416 BETH@AZORADVISORYSERVICES.COM WWW.BETHAZOR.COM "I went through Beth's program years ago when I was relatively new to the business and just had the opportunity to experience again as part of the training for a new leasing rep we recently hired in my office. Throughout the course of the day, I saw immediate growth in the new rep's confidence and skills. With Beth's guidance, she was able to generate multiple real leads that have already progressed into showings and deal negotiations. I would strongly recommend Beth's program as part of the training for anyone new to the business! Furthermore, as someone more experienced in the business, I found the day to be an extremely productive refresher course to sharpen my own canvassing skills and to help me become a more effective manager and coach. " - Adam Greenberg, Director of Leasing - Mid-Atlantic, DLC Management Group JCPenney is expanding its merchandise assortment beyond apparel to capture sales in the growing home-goods sec- tor, CEO Marvin Ellison told a group of investors this week. "We are a very apparel-dependent retailer. We're never going to get out of the apparel business, but we understand that we have to do things that are more conducive to where customers are spending their money," he said. "Our customers are saying to us that they are spending a lot on home beautifi- cation. And we understand that we can do a lot better at that." To that end, Penney is adding dish- washers and other major appliances to 500 of its 1,000 stores. "We'll have that done in the third quarter, and we have 1,200 major appliances online — a seamless online process of ordering, delivering, hauling away your old ap- pliance and installing new appliances in one seamless process," Ellison said. Appliances are drawing new customers to Penney, he said. The retailer will also beef up its window-treatment selection. "JCPen- ney was the most dominant retailer in America just 10 years ago in custom windows, and we think we can get a lot of that back," he said. "We're going to expand the space in 500 stores." In addition, Penney is teaming up with Ashley Furniture and with floor- ing manufacturer Empire to sell some of their products in its stores, he said. "We can put ourselves in a position where we are not as dependent on the weather being perfectly aligned to our expectations," Ellison said. "And while we're doing that, we think it creates a model that's more difficult for pure- play e-commerce competitors to com- pete against." S C T PENNEY ON THE HOME FRONT DEPARTMENT STORES Our customers are saying to us that they are spending a lot on home beautification

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