Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/62026
cept category. The upscale restaurant fo- cuses on high-end international fare, adding a touch of fusion to its global menu mix. The design stands out from traditional Middle Eastern restaurants in its use of concrete, black steel and burnt wood. The restau- rant's brick oven is built into a structure finished with gold leaves. To encourage interaction, the oven, grill and bakery are placed in the dining area. A freestand- ing whirlwind tornado furnishes an exciting centerpiece. STYLE MOEMENTS Mall of the Emirates, Dubai, United Arab Emirates Style MOEments won a Gold for digital media. Mall of the Emirates, owned and managed by Majid Al Futtaim, opened a luxury wing called the Fashion Dome. To raise awareness of the new wing and to foster a relationship with trendy technophiles, the mall created Style MOEments, a Facebook application. This app encouraged daily log-ins and repeat visits by offering beauty tips and prizes, all of which helped generate awareness of the new stores housed in the Fashion 234 SCT / MAY 2012 Dome. Since its launch, the page has drawn nearly 10,000 fans. The app went viral, attracting 100,000 impressions. DESIGNOPOLIS Giza, Egypt Designopolis, owned by Citadel Capital and developed by Bonyan, also won a Gold in the new retail project category. This center is the Middle East's fi rst mall to include only fur- niture and interior décor-related tenants. The outdoor com- plex is home to about 80 shops, including local and interna- tional retail, design and furniture outlets, art galleries, cafés, restaurants and more. Designopolis encourages visitors to stroll and enjoy the setting, which blends Egyptian heritage and tradition. SCT