Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
Issue link: https://sct.epubxp.com/i/62026
P.F. CHANG'S IS OPENING ACROSS LATIN AMERICA. WHITE TABLECLOTHS LATIN AMERICA IS SHOWING A BIG APPETITE FOR CASUAL DINING RESTAURANTS By María Bird Picó ARD ROCK CAFÉ HAS PLEDGED TO BE OPERATING AT least one restaurant in every major Latin American country by 2017, starting with the first units in Peru and Chile by the end of this year. Its debut in Chile will coincide with that of P.F. Chang's China Bis- tro, which has teamed up with Mexico's Alsea Group (Latin Ameri- ca's biggest operator of fast-food chains) to open restaurants not just in Chile and Mexico but also in Argentina and Colombia. "Latin America's economic growth is fueling a growing wave of consumer spending and con- sumption as well as an interest in experiencing American aspirational products and brands," said Tom Pérez, Hard Rock Café's senior director of franchise operations and development 220 SCT / MAY 2012