Shopping Centers Today is the news magazine of the International Council of Shopping Centers (ICSC)
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VICTORIA'S SECRET IN SAMBIL CARACAS, IN VENEZUELA THE PROMISED LAND LOOKING TO GROW, THE WORLD'S RETAILERS ARE HEADING TO LATIN AMERICA By María Bird Picó OR YEARS CONSUMERS IN LATIN AMERICA HAVE groused over the absence of the likes of Gap, Forever 21, Victoria's Secret and other U.S. retailers. Victoria's Secret fans in Puerto Rico even created a Facebook page to beg the chain to open a store on the island. Victoria's Secret finally obliged them last year, and now others, drawn to a region whose robust economies contrast starkly to those of the U.S. and Eu- rope, are doing likewise. "More U.S and international retailers from mainstream and luxury sectors continue to make Latin America their new destination," said Franco Calderón, president of Latin American Retail Connection, an Irving, Texas–based consulting firm that helps retail- ers looking to expand in Latin America and in Hispanic markets in the U.S. "They'd 214 SCT / MAY 2012